IBM: The CMO Revolution Report
Five growth moves to win with AI: heal from inside out, align teams, integrate systems. How to move AI efforts out of pilot purgatory.
Read on IBM →BCG AI Disruption Index
BCG launches Consumer AI Disruption Index—67% of CMOs expect major disruption to the customer journey. A framework for measuring AI exposure vs resilience.
Read on BCG →AI Marketing Automation: The Complete Guide
AI Marketing Agent handles repetitive tasks so you can focus on strategy. Compare 15 tools with setup guides.
Read on Enrich Labs →The 5 Marketing Predictions That Actually Matter
Reputation management moves beyond traditional channels. AI agents become part of how brands are built and maintained.
Read on Elegant Disruption →Adweek: 10 AI Marketing Trends for 2026
Agentic AI and search shifts top the list. The impact won't show as mass layoffs but as role confusion among PMMs, strategists, and analysts.
Read on Adweek →💡 My Take
Read this one: IBM's inside-out approach is right: fix your org before fixing your stack. Most AI pilots fail because of people, not technology.