Google IRG: CMO AI Adoption Survey
Institute for Real Growth studying how AI impacts marketing leadership. CMOs play pivotal role in enterprise-wide adoption.
Read on Think with Google →IBM: The CMO Revolution Report
Five growth moves to win with AI: heal from inside out, align teams, integrate systems. How to move AI efforts out of pilot purgatory.
Read on IBM →SaaS Founders on AI Disruption
Survey reveals focus on niche specialization, workflow improvements, and service quality. AI enhances but doesn't replace product-market fit.
Read on Business of Apps →Jasper Launches AI Agent Platform
Flexible tooling for custom end-to-end workflows. Build AI apps and agents that augment and automate marketing execution.
Read on Jasper →BCG AI Disruption Index
BCG launches Consumer AI Disruption Index—67% of CMOs expect major disruption to the customer journey. A framework for measuring AI exposure vs resilience.
Read on BCG →💡 My Take
Read this one: Adweek nails it: the real impact isn't layoffs—it's role confusion. If you're a PMM, this is the piece to share with your leadership.