Meta Embeds Manus AI Into Ads Manager
Meta is integrating its newly acquired AI agent tech directly into Ads Manager — giving advertisers built-in automation for research, reporting, and campaign optimization. This is Meta showing it wants AI baked into the workflow, not bolted on.
Read on Search Engine Land →Coca-Cola Goes All-In on AI Marketing
With price-led growth slowing, Coke is leaning hard into AI to "refine persuasion at scale" — using data to shape messages, target audiences, and adjust campaigns in near real-time. When the world's biggest brand pivots this visibly, it signals where the industry's headed.
Read on AI News →Crayon: AI + CI = 82% More Sales Effectiveness
New research shows companies using conversational intelligence tools alongside traditional competitive intel methods see 82% improvement in sales effectiveness. The key: getting market knowledge to the right people at the right time.
Read on DMNews →Digiday: CMOs Are "Agentic With a Small A"
Great reality-check piece. CMOs are adopting AI slower than the hype suggests — focusing on automating campaign taxonomies, ad tracking, naming conventions, and "repetitive trafficking tasks" rather than full autonomy. The insight: AI adds clear value in the boring stuff first.
Read on Digiday →New Tool: "Layers" — AI That Reads Your Codebase
Launched on Product Hunt yesterday. Connect your GitHub, and it analyzes what you built to auto-generate positioning, ICP, and a marketing action plan. Interesting approach: instead of asking PMMs to describe the product, just read the source code.
View on Product Hunt →💡 My Take
Read this one: The Digiday piece on CMOs being "agentic with a small a." The gap between AI capability and actual adoption is real — and that's where the opportunity lives for leaders who can bridge it. Most companies aren't ready for autonomous agents. They're ready for AI that handles the boring stuff well.