Google Will Now Disclose Which Ads Are Made with AI
Google is rolling out AI transparency labels in its "My Ad Center" panel — letting consumers see when ads were created or edited using AI tools. For ads built with Google's own generative AI, the disclosure is automatic. For external tools, advertisers self-report. The shift signals a new era where AI-generated creative becomes explicitly visible to consumers.
Read on TechCrunch →Deloitte: 75% of Enterprises Plan Agentic AI Deployment Within Two Years
The 2026 State of AI in the Enterprise report reveals that nearly three-quarters of companies are planning to deploy agentic AI systems within the next two years. Self-directing AI agents — ones that can plan, execute, and iterate without constant human input — are rapidly moving from pilot to production priority.
Read on Solutions Review →AI-Powered Search Rewrites B2B Visibility Rules
60% of Google searches now end without a click. AI Overviews appear on 30-47% of informational queries in B2B verticals, compressing the buyer journey directly into the search results page. Traditional metrics like sessions and pageviews are becoming increasingly misleading — content that generates fewer clicks may still be shaping buyer perception through AI citations.
Read on Kyle David Group →Google Delays Gemini 3.5 Pro for Additional Testing
Google has moved Gemini 3.5 Pro's planned release from June to July, gathering feedback from early users and making adjustments. The delay suggests Big Tech is taking model safety and refinement more seriously — good news for enterprise buyers who need stability over hype.
Read on MarketingProfs →Forbes AI 50 2026: The Companies Shaping the Future
The 2026 Forbes AI 50 list is out, spotlighting the most promising AI businesses. The list reflects the shift from infrastructure plays to application-layer companies solving real enterprise problems — with marketing and sales automation well-represented.
View on Forbes →💡 My Take
Read this one: The Kyle David Group piece on B2B visibility. The metrics we've relied on for two decades are becoming noise. Content that generates 2,000 sessions in 2026 might be doing the same work that 10,000 sessions did in 2022 — the measurement just can't see it. CMOs defending budgets with session-based KPIs need to understand this shift before they cut the wrong programs.